about Nelly Rodrigues
A seasoned multi-hyphenate creative and digital native. As a producer / director, I create, develop and execute social and commercial content that transcends platforms and markets, ensuring premium, scalable quality.
UNIVERSITY LECTURER - BA & MA
Lead Lecturer
University of BIMM, Fulham, London | 2021 - present
Event Video Production, Creative Video Production, Communication In Practice, Communicating With Your Audience, Gaming Culture, Fans And Social Media Influencers, Popular Music And Technology (AI & Entrepreneurship), Digital Performance Portfolio.
THE ENIGMA | PARK VILLAGE
1X
global star John Cena
3.5M
reach across social channels
Park Village director Elliot Simpson takes us on a suspenseful and atmospheric journey with ‘The Enigma’ for the launch of Overwatch new video game instalment, bringing to life Kairos Media's disruptive idea.
Unveiling a mesmerising world of futuristic intrigue, the film unfolds as we follow mysterious hacker The Enigma, played by Hollywood superstar John Cena, and seamlessly blends an impressive set design, luxurious cinematography and a dramatic identity reveal, all against the backdrop of an impending invasion.
The campaign launched across socials & disrupted live gaming feeds, leaving Overwatch 2 gamers trying to decrypt the intrusive ‘glitches' before the final reveal of John Cena, sending the campaign viral.
QUEEN CHARLOTTE UK | WARM STREET
2.4M
estimated social reach
7000+
spectators
26
musicians
21
VIP guests
THE STRATEGY
A show built around women of colour's experience of empowerment, regality and regency flair, we knew we had to create a concept in keeping with these values. Bridgerton is known from classical music, and with just 3% of orchestral musicians begin from diverse backgrounds, we wanted to make a real statement.
THE SOLUTION
We created a concept called Queen Charlotte's Orchestra, bringing together a 26 piece women of colour orchestra, in a never done before, unexpected take over of Covent Garden, featuring full regency costume, set design, flower design and performances.
Musically we sourced all members of the orchestra, reworked classic pop track in true Bridgerton style, alongside conducting bespoke rehearsals with the orchestra and headliner Tiana Major9, alongside an amplification plan involving heavy hitting TikTok stars: Victor Kunda & Simply Sayo.
ANDREA DI GIOVANNI for BMG
Get ready to be moved by ‘Power’, the electrifying new EP from London-based artist Andrea Di Giovanni (he/she/they). With its catchy hooks and heartfelt lyrics, Andrea’s music tells a story of resilience and self-expression, powered by a club-ready blend of R&B and dance-influenced pop.
Following their win at Pride’s Got Talent 2023 and a collaboration with BMG Production Music, ‘Power’ emerges as more than EP - it’s a bold statement of self-acceptance and authenticity. Listen to it now via the link in our bio!
A special thank you to the incredible team behind this Spotlight Video:
Director / Producer @nestianna@nellyproduces
DOP - @samwalkercine
Editor @hkgovernment
2nd Cam Giulio Cassina
BTS @vudaworth
Hair @candicetiahair
MUA @ayeelattak
Nails @nailartbyashton
Stylist @heidiquill
Production Assistant Rosanne Wu
Production Assistant Marvin Hui
Spotify take a beat
Take a Beat and Tune In to Nature for World Mental Health Day
With this year’s initiative, Spotify has teamed up with zoologist, BBC Creator in Residence, and rapper Louis VI, whose main purpose is to use sound to strengthen our connection to the natural world.
His collaboration with the campaign will help showcase how deeply nature and music are intertwined. “Having a strong relationship with nature is so important for both our mental health and creativity,” said Louis VI. “I draw inspiration from the natural world. Its rhythms, sounds, and energy are often a source of healing and creativity when making music.”
The Take a Beat campaign offers an open invitation to everyone, encouraging a deeper connection with the world around us through sound—whether it’s on World Mental Health Day or any other day.
BARBIE X LUSH | WARM STREET
-p-500.jpg)
35
assets created in 3 weeks
8X
creators engaged
1X
artist partnership with Eliza Rose
5.2%
avg. engage rate on YouTube shorts
THE START
Give us big ideas that pierce the zeitgeist, driving awareness of the partnership, and sales of the product. We needed to create content that was simple and easy to execute in a 4 week timeline, whilst creating something disruptive in a world full of pink collabs...Barbie content fatigue was real.
THE STRATEGY
The creation of two content streams that showcased the aesthetic and world of Barbie, whilst heroing the LUSH values and collection. We wanted short-form content that could live on YouTube Shorts, our primary platform, as well as compelling imagery for Pinterest.
Our first stream of content...New Nostalgia.
THE SOLUTION
While most Barbie marketing focused on the hyper-real aesthetic of the film, we instead focused on nostalgia. The 90s not only gave us iconic Barbie dolls and Barbie ads, but also gave us our very first LUSH store. In celebration of this, we brought 90s Barbie vibes to 2023 with @elizarosemuzik {her tag name in school was Lady LUSH!} who fearlessly embodies the empowering spirit of Barbie and LUSH.
